The challenge
Dennison needed consistent organic content production and an active local presence, without the overhead of an in-house content team. The requirement was straightforward but demanding: real keyword research, eight publishable articles, an active GBP and reporting that actually explained what changed.
What we did
01. Keyword research grounded in what the brand could realistically rank for
We prioritised terms where the domain had a genuine chance, rather than chasing head terms that would have produced content nobody would ever see.
02. Eight SEO articles built around commercial and informational intent
A mix designed to capture buyers at different stages, each mapped to a target keyword and internally linked to relevant product content.
03. A GBP posting calendar the client could sustain
Planned in advance so the profile stays active without becoming a weekly scramble.
04. Monthly reporting written in plain language
What moved, what didn't, and what we're doing about it next month.
Where it stands
A steady content and local-presence programme running on a monthly cadence, with reporting the client can actually act on.
Performance figures for this engagement are being verified against Search Console, GA4 and Ads Manager before publication. We don't publish numbers we can't evidence — ask us on a call and we'll walk you through the live dashboards.