The challenge
LittleOakToons had a content library but limited discovery. YouTube is a search engine before it's a social platform, and the channel's metadata wasn't doing the work — titles, descriptions and tags weren't aligned to what the audience actually searched for.
Paid promotion needed to be structured carefully too. It's easy to spend money on views that never convert into subscribers or watch time.
What we did
01. Metadata rewritten across the video library
Titles, descriptions and tags optimised for YouTube search and suggested-video surfacing, based on what the target audience actually types.
02. Google Ads campaign setup for video promotion
Campaign structure built specifically for channel growth rather than raw view count.
03. A spend plan with defined limits and checkpoints
A structured budget plan so promotion could run sustainably with clear points to evaluate whether it was working.
04. Focus on retention signals, not vanity metrics
Optimisation aimed at the signals YouTube's algorithm actually rewards.
Where it stands
The channel's library is now structured for discovery, with a paid layer running against a defined budget plan.
Performance figures for this engagement are being verified against Search Console, GA4 and Ads Manager before publication. We don't publish numbers we can't evidence — ask us on a call and we'll walk you through the live dashboards.