The challenge
ACATL offers several distinct compliance services — trademark registration, copyright, corporate filings — each with its own buyer, urgency level and search behaviour. Marketing them as one undifferentiated bundle meant none of them ranked or converted well.
Legal and compliance advertising also carries platform policy constraints that make careless creative expensive.
What we did
01. Keyword mapping that separated the service lines
Each service was mapped to its own keyword cluster and intent profile, so a business searching for trademark registration no longer landed on a generic corporate services page.
02. Service documentation and PDFs for the sales process
We produced structured documents explaining each service — what's included, what's required from the client, what the timeline looks like — which shortened the sales conversation.
03. Separate Meta Ads campaigns per service line
Trademark, copyright and compliance ran as distinct campaigns with their own creative and audience logic, so performance could be read per service instead of averaged into meaninglessness.
04. Policy-safe creative for a regulated category
Copy and creative were written to clear platform review on the first submission rather than cycling through rejections.
Where it stands
Each service line now has its own keyword territory, its own campaign and its own supporting documentation.
Performance figures for this engagement are being verified against Search Console, GA4 and Ads Manager before publication. We don't publish numbers we can't evidence — ask us on a call and we'll walk you through the live dashboards.