What llms.txt actually does, and what it doesn't
A practical look at how AI crawler directives work today, why most implementations miss the point, and what to put in yours.
Coming Soon
Insights
What we're working out in public.
Notes from inside the studio on AI search, paid media, technical SEO and the parts of marketing that are changing fastest. No listicles, no recycled advice.
Coming Soon
The conversion event mistake hiding in plain sight
Optimising for the wrong event can burn a quarter's budget while your dashboard looks perfectly healthy. Here's how to check yours in ten minutes.
Coming Soon
Why AI content fails, and the editing layer that fixes it
Generated drafts are cheap. Judgement is not. A breakdown of the review process that separates publishable work from filler.
Coming Soon
AEO and GEO: a working guide for 2026
Answer engines are changing how buyers find vendors. What actually moves the needle on being cited, and what's just noise.
Coming Soon
Fixing Core Web Vitals on WordPress without a rebuild
Most mobile LCP problems come from plugin configuration, not hosting. A diagnostic order of operations that saves you a migration.
Coming Soon
Local SEO when you serve thirteen different areas
Location pages done badly are doorway pages. Done well they're your highest-intent traffic. The difference is in the research.
Want these in your inbox? We send one useful note a month. No sequences, no upsells.
Get in touch →